Public Relations Coordinator

Diversity matters 

We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.

Who we are

Lush is a British company, founded in 1995 and an inventor, manufacturer and retailer of fresh handmade cosmetics, such as the fizzing Bath Bomb and solid Shampoo Bars - leading the beauty industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer.   A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet.  The ultimate goal is to leave the world Lusher than we found it.  Lush operates a strict policy against animal testing and often supports grassroots activist groups campaigning for social justice.  Today Lush operates in 50 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps and digital communities in over 30 languages.

The Role … 

With the introduction of Lush’s social media policy in 2021, PR is more important than ever in reaching new and current Lush customers, driving brand awareness, and creating brand affinity and loyalty.  We are driving a cosmetic revolution in the industry and are looking to continue building a strong, dynamic PR team to communicate this to the masses through the media.

We are looking for a Public Relations Coordinator to help share everything Lush has to offer with the media and content creators.  We would love this to be someone who not only has a passion for or previous experience in PR or communications, but also has a thorough understanding of Lush and who we are, as well as what we stand for. This is an opportunity to learn more about how an in-house PR team operates and contribute to building our brand reputation among journalists and key opinion leaders. 

You will work alongside the wider team, reporting into the Senior PR Lead and bring the Lush passion and culture, along with a great can-do attitude, creativity and a fresh perspective to undertake the following responsibilities:

Responsibilities:

• Assist the Senior PR Lead and collaborate with PR specialist peers to develop and implement seasonal and ongoing PR strategies for both the US and Canada, aimed at supporting company and brand department objectives to generate earned media coverage that enhances brand discovery and sales
• Support and help to execute PR activations for product and brand moments to elevate awareness, brand love and assigned metrics/goals - on a national and regional level.
• Build media and influencer relationships across the US and Canada, discover and connect with new contacts, and oversee the maintenance of master contact lists for both press and influencers. 
• Collaborate with the PR team to ideate and execute the distribution of press mailers, placing products in the hands of editors and key opinion leaders to drive authentic content and foster brand relationships.
• Seek creative ways to amplify and extend brand and product reach through earned media and influencer coverage, keeping the Lush brand ahead of the game.
• Contribute to the department’s editorial pitching calendar, including being reactive and identifying story opportunities for Lush based upon current events and trends. 
• Track and report on project and campaign results as assigned, and compile monthly market reports that show the impact and relevance of the results.
• Perform other duties as required/assigned by the Senior PR Lead and PR Specialists.

You will bring the following Qualifications:

Required:

• 1-2 years of communications experience with a strong understanding of new and developing communications tools to bring a fresh perspective to the team
• Confidence to network and a proven ability to build new connections 
• Ability to oversee the maintenance of master contact lists for the press 
• Articulate, with strong writing skills and the ability to confidently talk about the brand, its products and core values 
• Strong ability to establish and maintain effective working relationships internally and externally
• Self-motivated with outstanding communication skills
• Natural storyteller, with a genuine interest in Lush, its values, its ethics, and its people
• Self-motivation and a proactive nature with the ability to focus, prioritize and multitask in a fast-paced environment
• Agile & flexible working style with strong time management skills and attention to detail
• Demonstrated comfort level with public speaking and presenting
• Ability to host press and influencers at events and at Lush retail locations as needed 
• Ability to travel as needed 

Preferred:

• 1+ year of agency experience
• Experience working with media and/or influencers
• Project management experience
• Experience building media and influencer relationships across the US and Canada
• Background supporting PR activations for product and brand moments to elevate awareness, brand love and assigned metrics/goals - on a national and regional level

Location: Remote - United States (NYC strongly preferred)

Salary Range: $50,000 - $63,700 USD

Recruitment Process Overview:

Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.

We thank all interested applicants; however, only candidates with relevant attributes will be contacted.

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