Related skills
budget management google ads tiktok attribution criteoπ Description
- Lead paid social and display strategy, driving growth and full-funnel impact.
- Launch, manage and optimise campaigns across Meta, TikTok, YouTube, Google Display.
- Own targeting, bidding and creative opportunities using platform algorithms.
- Continuously test audiences, creatives, ad formats and landing pages for scale.
- Collaborate with international market teams to tailor activity by geography.
- Work with attribution team to improve measurement capabilities.
- Build and manage relationships to brief and iterate high-performing creatives.
- Interview journey: screening, first/second stage, and final stage with leadership.
π― Requirements
- Hands-on experience with Meta Ads Manager and other Social/Display platforms.
- Experience managing significant budgets with ROI accountability.
- Expert knowledge of bidding strategies, targeting, pixel tracking, and algorithms.
- Strong ability to brief and evaluate creative performance using data.
- Strong data analysis skills for large data sets and actionable insights.
- Understanding of attribution, incrementality and full funnel performance.
- Organised, proactive and strategic with ability to manage priorities.
- Autonomous, ambitious with ownership and growth mindset.
- Desirable: travel sector experience; international markets experience.
π Benefits
- Company pension contributions at 5%.
- Individualised training budget to learn on the job.
- Discounted holidays for you, family and friends.
- 25 days holidays per year plus 8 public holidays; increases with tenure.
- Buy and sell annual leave.
- Cycle to work scheme, season ticket loan and eye care vouchers.
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