Head of Design

🏷️ Title: Head of Design.

👫 Department: Design, cross-functional with Product and Engineering.

🎁 Benefits & Culture: See here.

📈 Equity: A very generous EMI share offering.

🌴 Holiday: 26 days + bank holidays.

💗 Mission: Elevate later life for everybody and build the care sector of the future.

💻 Office Policy: Hybrid with a 2 core office days per week.

🌍 Office Location: London Bridge, London, UK

🔍 The Opportunity:

The care sector is being transformed by technology and design, and we’re looking for a Head of Design to elevate our product and brand experiences to the next level. You’ll oversee the full spectrum of design at Lottie — from the marketplace experience and SaaS tools to our brand identity and marketing touchpoints. That means everything from the visual polish of our B2C marketplace, to the usability of our SaaS platform, to the consistency of our brand.

You’ll line manage a talented team of three (two product designers and one brand designer) while also staying hands-on yourself: setting the visual direction, pushing craft standards higher, and shaping the processes that let design thrive at scale. You’ll be a core partner to Product and Engineering in defining how families, care providers, and partners experience Lottie.

💻 What does this role involve?

• Leading and mentoring our design team (currently three) while staying actively hands-on in design.

• Setting the bar for visual excellence across Lottie.org, Found OS and our brand identity.

• Owning end-to-end design delivery, from user research and flows to pixel-perfect execution.

• Establishing scalable design systems and processes that balance velocity with craft.

• Collaborating cross-functionally with Product, Engineering, Marketing, Account Management, and Customer Care to design experiences that help families find the right care, and create intuitive operational systems for care providers.

• Advocating for design’s role in shaping product and company strategy.

💪 What problems will you be solving?

• Designing end-to-end experiences that help families confidently find care today, while actively building towards an AI-powered care placement marketplace that seamlessly connects families and providers.

• Building intuitive, efficient tools in Found OS that take the complexity out of enquiries, occupancy, and billing — freeing care providers to focus more on residents and less on admin.

• Creating a unified visual language that works across consumer, SaaS, and brand.

• Embedding design into cross-functional prioritisation so user needs shape business decisions.

👀 We think you’ll be a great fit if…

• You have a portfolio of shipped products that showcase outstanding visual craft, measurable business impact, and set a high bar for visual excellence.

• You’ve led designers in a high-growth environment, and enjoy coaching designers to do the best work of their careers.

• You’re equally comfortable at the pixels and the principles — hands-on design and exec-level advocacy.

• You thrive in cross-functional teams and can influence Product, Engineering, and Marketing peers.

• You care deeply about creating experiences that help families find the right care, and tools that help providers spend more time with residents, less on admin.

• You care deeply about user experience and mission-driven work.

Sound like you but not quite 100%? Apply anyway - we're looking for potential and passion, not perfect CV match!

💔 This role isn’t for you if…

• You prefer directing over designing — this role requires you to stay hands-on.

• You’re uncomfortable working in fast-paced, high-growth environments with ambiguity.

• You’re looking for a purely brand or purely UX role — this covers full-spectrum design.

• Our mission to elevate later life doesn’t resonate with you.

🔢 Lottie’s Interview Process

1. Screening interview led by Lottie’s Talent Acquisition Lead

2. VP Product (hiring manager) Interview

3. Portfolio & Leadership Interview with the VP Product and a senior member of the design team

4. Cross-functional interview with Product & Engineering leaders

5. Final interview with Will Donnelly (Lottie’s Co-Founder & CEO)

🤩 Candidate Experience:

• Pre-Screen & First Interview: You'll receive an email notification, but no specific feedback will be provided at this stage.

• Hiring Manager Interview: If you are unsuccessful after this interview, you will receive constructive feedback via email.

• Case Study: If you are not successful after the case study, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.

• Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call.

🚀 Meet Lottie

Founded in London in July 2021, Lottie is a fast growth HealthTech start-up aiming to build the world’s first SaaS enabled marketplace for care and with a goal of allowing families to seamlessly book care online in a similar manner to reserving a holiday stay via Airbnb or Expedia.

Since launching in July 2021, Lottie has supported millions of care seekers find the right care for loved ones and has raised over £25m from leading venture capital funds including Accel, General Catalyst and Kindred, as well as from well known technology entrepreneurs including Mike Hudack (ex-CPTO of Deliveroo & Monzo) and Tom Blomfield (ex-CEO of Monzo Bank). More recently, Lottie was the acclaimed winner of LinkedIn and Startup.co.uk Top Startup awards.

As of today, Lottie offers three core products and services, including:

• Lottie (B2B2C Marketplace) - Free service that helps families find the UK’s best care homes and home care services.

• Found by Lottie (B2B Vertical SaaS) - AI-native OS software supporting care providers to effectively manage their enquiries, occupancy and finances.

• Seniorcare by Lottie (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.

🤩 Why Lottie?

• Career Opportunity - A career-defining opportunity to lead and shape the future of our flagship marketplace and tackle complex challenges across the stack!

• Early Hire Benefits - Be an early hire at one of the UK’s fastest growing startups and benefit from fast career progression, as well as a generous stock options package.

• Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of peoples lives. Care is one of the final remaining large consumer industries that is yet to be disrupted and positively revolutionised by technology.

• Investors - Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.

• Global Opportunity & Scalability - Be part of a company that is solving a real tangible problem that every family around the world faces at some point in their life.

• People - Join a kind, talented and mission driven team that loves coming to work every day.

• Culture - Excellent employee compensation/benefits, hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.

• Award Winning - Acclaimed winner of LinkedIn’s 2024 “Top Startups” and named “the UK’s number one startup for 2025” in Startup.co.uk 100 Index.

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

If you require reasonable accommodations during the application or interview process, please let us know at Alice.Rooke@lottie.org