Sr Marketing Manager, Segment & ABM Strategy

Locus Robotics is revolutionizing fulfillment with intelligent, autonomous mobile robots (AMRs) that dramatically improve productivity and scalability for leading warehouses and 3PLs. Our award-winning, enterprise-grade robotics solution helps logistics teams meet high-volume demand with precision, speed, and agility—while reducing costs and labor strain. 

As we scale globally, we’re seeking a Senior Manager, Segment & ABM Strategy to drive strategic marketing efforts across priority segments and high-value accounts. 

In this strategic role, you will lead the development and execution of global segment marketing and account-based marketing (ABM) initiatives that support revenue growth across North America and EMEA. You’ll identify and operationalize key buyer segments and subsegments, deploy targeted programs using 6sense or similar platforms, and work cross-functionally with Sales, Business Development, and Marketing to align campaigns with the full funnel. 

You’ll own a portfolio of initiatives focused on activating buying groups, accelerating deal velocity, and delivering measurable pipeline impact. 

 Responsibilities 

• Segment Marketing Strategy & Execution: Define and execute global segment and subsegment strategies, including value propositions, personas, buyer journeys, messaging, and content frameworks. Prioritize based on growth potential, TAM, and sales alignment. 

• Account-Based Marketing (ABM): Lead 1:1, 1:few, and 1:many ABM strategies using platforms like 6sense. Design and optimize programs that leverage intent data, content personalization, and sales enablement to drive account engagement and pipeline velocity. 

• Cross-Functional Alignment: Act as a strategic bridge between Marketing, Sales, and Business Development. Partner with regional GTM teams to ensure campaigns are aligned with account priorities, sales plays, and stage-based engagement. 

• Program Execution & Management: Oversee the development, launch, and optimization of global ABM and segment programs—including digital, nurture, events, and outbound tactics. Ensure campaigns are data-driven and insights-led. 

• Performance Measurement & Reporting: Define KPIs, measure campaign performance, and continuously refine strategies based on funnel metrics (engagement, conversion, pipeline influence, deal velocity). 

Qualifications 

• 5+ years in B2B marketing with a focus on segment marketing, ABM, or demand generation 

• Familiarity with warehouse, logistics, or automation technology industries 

• Demonstrated success building segment and ABM strategies that drive revenue and sales alignment 

• Deep understanding of buyer personas, journey mapping, and content strategy across funnel stages 

• Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, or Terminus 

• Excellent project and program management skills with ability to lead cross-functional initiatives 

• Strong collaboration and communication skills; comfortable working with senior Sales and BD stakeholders 

• Data-driven mindset with ability to analyze campaign performance and draw actionable insights 

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus