Vice President, Financial Planning and Analysis

Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun.

Location: remote USA anywhere Reports To: Chief Financial Officer

Direct Reports: 2 

About the Role

We’re looking for a dynamic and strategic Vice President of Financial Planning & Analysis (FP&A) to join our leadership team and help steer the next phase of growth at our rapidly expanding beverage company. This role will be critical in shaping our financial strategy, scaling our FP&A capabilities, and driving performance across a business that’s redefining the beverage category.

The ideal candidate combines financial rigor with startup scrappiness — someone who can build robust systems, lead with data, and thrive in a fast-moving, entrepreneurial environment.

Key Responsibilities

• Lead Financial Strategy: Own the company’s long-term financial planning, modeling, and forecasting — ensuring alignment between growth ambitions and financial discipline as well as lead the 3-statement modeling, scenario planning and sensitivity analysis across the financial statements
• Own capital strategy — evaluate financing options and support board-level discussions on growth investments and liquidity management. Drive working capital improvements
• Drive Performance: Deliver actionable insights into sales, marketing ROI, trade spend, and gross margin performance across retail and e-commerce channels
• Scale Infrastructure: Build scalable FP&A processes, tools, and dashboards that can evolve with a high-growth business. Drive automation and system improvements to improve speed and accuracy of financial insights
• Business Partnering: Lead and develop finance business partnerships with teams across the organization
• Forecasting & Budgeting: Lead the annual budget process and monthly rolling forecasts; identify key trends, risks, and levers to improve profitability
• Leadership: Lead and develop a high-performing FP&A team, fostering a culture of curiosity, accountability, and speed

Qualifications Requirements 

• Bachelor’s degree in Finance, Accounting, or related field; MBA or CPA preferred
• 10–15+ years of progressive finance experience, including 5+ years leading FP&A in a high-growth CPG, beverage, or consumer brand environment
• Proven ability to operate in fast-paced, scaling organizations — ideally from startup through mid-size growth 
• Deep understanding of CPG channel economics (retail, DTC, wholesale, and distribution)
• Expertise in financial modeling, KPI development, and scenario planning
• Advanced proficiency with ERP (NetSuite preferred) and modern FP&A tools
• Exceptional communication and presentation skills — able to distill complex financials into strategic insights for executive leadership
• Entrepreneurial mindset: comfortable rolling up sleeves, moving fast, and finding creative solutions in an ever-evolving environment
• Domestic travel up to 10% required 

The typical salary range for this position is: $250,000 - $290,000

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

#LI-REMOTE

#LI-EA1

At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.