Related skills
salesforce demand generation partner marketing marketo channel marketing📋 Description
- Partner Go-to-Market Strategy & Execution
- Develop and execute joint GTM plans with channel and alliance partners
- Build co-branded campaigns, joint messaging, and partner value propositions
- Coordinate product, sales, and marketing alignment on partner initiatives
- Plan and execute co-marketing campaigns (webinars, events, digital programs)
- Manage MDF requests, approvals, and performance tracking
🎯 Requirements
- 7-15 years of experience in channel marketing, partner marketing, or B2B marketing
- Experience working with channel partners, resellers, distributors, or alliance ecosystems
- Strong understanding of GTM strategy, demand generation, and partner enablement
- Excellent communication, project management, and relationship-building skills
- Ability to manage multiple initiatives and work cross-functionally
- Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo)
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