Founding Marketer

About us

The world is electrifying. As we plug in more devices and services, we need new ways to connect to power.

The traditional, one-size-fits-all utility approach — with complicated bills and frustrating customer service — no longer works. At Light, we make it easy to get affordable, renewable electricity by embedding power with the products that consumers already use, from the companies they love.

Light’s mission is to enable any company to become a power company. With Light's utility-as-API platform, companies from automakers and solar providers to real estate and beyond can offer their own, integrated electricity plans.

Imagine purchasing an electric vehicle that includes unlimited home charging, or solar panels that come bundled with any excess energy you might need from the grid. At Light, we're creating a flexible future where any company can offer their own branded electricity plans and make clean energy convenient for their customers.

Join us in building the digital energy infrastructure for a dynamic, sustainable future.

The role

As Light’s founding marketer, you’ll be the key storyteller helping define and communicate our company’s position in a rapidly emerging category. You’ll work directly with the founders and early team to build the B2B marketing function from the ground up—clarifying Light’s narrative, amplifying partner success, and driving industry awareness that accelerates new partner acquisition.

This is a hands-on, strategic role that blends storytelling, product marketing, and category design. You’ll translate a technically sophisticated platform into simple, compelling B2B narratives that resonate across the diverse industries we serve.

In your first six months, you will:

• Develop our company’s core positioning, messaging, and category design playbook.

• Showcase partner success stories and turn them into market-facing proof points that build credibility.

• Distill complex product capabilities into clear, valuable solutions that resonate with partners.

• Support sales by crafting compelling collateral and assets that make our offering easy to sell.

• Drive visibility across key industry channels to introduce our novel business model to the market.

• Build marketing playbooks and systems that lay the groundwork for a scalable marketing function.

You would describe yourself as being:

• A clear, compelling communicator who can distill complex ideas into simple, persuasive language.

• A strategic product marketer who connects technical capabilities to real value & business outcomes.

• A category-minded thinker who can define differentiation and shape a narrative in a new market.

• An entrepreneurial operator who’s resourceful and comfortable building with limited direction.

• A structured builder who brings organization, process, and scalability to a fast-moving team.

• 5–10+ years experienced in B2B marketing or a tech startup environment.

• Based in Austin, TX and excited to be in the office with the team 5 days a week.