Related skills
crm analytics braze segmentation omni-channel📋 Description
- Define and lead Phantom's lifecycle marketing strategy across push, email, and in-app surfaces. Own the function from end-to-end, defining how we measure success, priorities, and the future roadmap.
- Own lifecycle marketing metrics and results, communicating updates to product and growth leadership.
- Build and execute CRM campaigns and automations to drive revenue, engagement, and retention.
- Drive the experimentation roadmap with Data Science and Product to unlock growth opportunities.
- Be a key growth stakeholder, guiding the lifecycle roadmap with leadership.
- Partner with Product to build holistic lifecycle strategies and automations for new and existing product lines.
🎯 Requirements
- 6-8 years leading complex lifecycle/CRM programs.
- Extensive experience building CRM campaigns with multiple stakeholders.
- Experience with Braze and other CRM tools.
- Strong B2C lifecycle marketing track record; crypto/FinTech a plus.
- Strong analytics and experimentation principles.
- In-depth knowledge of marketing automation/CRM, with copywriting and segmentation skills.
🎁 Benefits
- Equity
- Comprehensive insurance (medical/dental/vision) — 100% covered
- Stipend for your ideal remote set-up
- Flexible hours and a supportive remote environment
- Unlimited vacation
- 401(k) retirement plan
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!