Related skills
hubspot notion email braze lifecycle marketing📋 Description
- Own lifecycle campaigns from concept to launch and optimization
- Build campaigns in Customer.io across email, SMS, WhatsApp
- Identify lifecycle opportunities across the customer journey
- Design and run behavior-triggered lifecycle messaging programs
- Partner with copywriter and design to craft clear messaging
- Run lifecycle experiments and analyze results for improvements
🎯 Requirements
- 4–6 years of experience in lifecycle marketing, CRM marketing, or customer marketing
- Experience owning lifecycle campaigns end-to-end from planning through optimization
- Hands-on experience with Customer.io, Braze, or Iterable
- Experience with email as a primary lifecycle channel
- Experience running lifecycle experiments or A/B tests
- Strong understanding of customer lifecycle stages and behavior-based messaging
🎁 Benefits
- Flexible remote work from anywhere with internet
- Own lifecycle campaigns end-to-end and experiment velocity
- Collaborative, growth-focused team environment
- Competitive compensation with performance incentives
- Equal opportunity employer, diverse and inclusive
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