Related skills
email braze push notifications sms whatsapp📋 Description
- Lead lifecycle marketing for Indian audiences across acquisition to winback
- Advise on cultural nuances, market behavior, and fan engagement in India
- Collaborate on go-to-market campaigns for content launches, events, and activations
- Lead Braze in India, multi-channel journeys across email, push, SMS, WhatsApp
- Partner with Product, Content, Data Science, and Growth to align campaigns
- Analyze performance, derive insights, and optimize campaigns
🎯 Requirements
- 8+ years in lifecycle, CRM, or retention marketing (streaming or entertainment preferred)
- Extensive Braze experience, journey design, real-time triggers, channel execution
- Deep knowledge of Indian consumer behavior, messaging ecosystems (WhatsApp, SMS, UPI)
- Ability to interpret data and derive actionable optimization insights
- Creative acumen for fan-first engagement campaigns in India
- Bachelor's degree in Marketing, Business, or related field
🎁 Benefits
- Best-in-class medical, dental, and vision coverage
- Free premium Crunchyroll access
- Hybrid Work Schedule
- Paid Time Off
- Flexible Time Off
- Paid parental leave up to 22 weeks
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