Related skills
crm email braze lifecycle marketing segmentation📋 Description
- Own CRM calendar for India and MENA across tentpole releases.
- Plan high-impact, fan-first campaigns for title launches and catalog drops.
- Localize messaging; drive transcreation and cultural nuance for India/MENA.
- Serve as regional advisor; ensure lifecycle strategy reflects local insights.
- Lead Braze-based campaigns across email, push, and in-app messaging.
- Analyze performance and optimize with test-and-learn approaches.
🎯 Requirements
- 8+ years in CRM, retention, or subscriber engagement marketing.
- Strong Braze experience for campaign planning, segmentation, triggers.
- Deep knowledge of Indian and MENA consumer behaviors.
- Creative storytelling translating IP into fan-first messaging.
- Strong analytical skills to derive insights and optimize campaigns.
- Bachelor's degree in Marketing, Business, or related field.
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