Lifecycle Marketing Manager, Retention

📋 Description

• Own the retention roadmap with milestones.
• Drive multi-channel retention initiatives across email, push, in-app, SMS, and mail.
• Establish a repeatable experimentation cadence tied to Lifecycle OKRs.
• Surface insights and communicate impact to stakeholders.
• Lead lifecycle program builds in Braze/Iterable/Customer.io with journeys and AB tests.
• Partner with Product, Growth, Creative, Data, and Eng on retention initiatives.

🎯 Requirements

• 4–6 years in lifecycle/retention/marketing automation; 2+ years owning a channel end-to-end.
• Comfort with enterprise lifecycle platforms; Braze/Iterable preferred; Customer.io relevant.
• Has navigated a platform migration or major technical transition.
• Operationally excellent: builds processes, documents, follows through.
• Technical ability to build complex journeys, understand data architecture, and work with Eng.
• Strong cross-functional collaboration and stakeholder management.

🎁 Benefits

• Comprehensive health coverage: medical, dental, vision, life, disability.
• Parental leave and family support: up to 18 weeks paid leave and child stipend.
• 401(k) program and equity opportunities.
• Home office setup stipends and meals perks for remote/in-office.
• Flexible PTO, 12 paid holidays, and a winter break week.
• Annual stipends for personal and professional growth.