Lifecycle Marketing Manager, Referrals & Onboarding

Added
less than a minute ago
Type
Full time
Salary
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Related skills

sql jira onboarding asana excel

📋 Description

  • Own and evolve referral and onboarding strategies from idea to global rollout
  • Build and launch lifecycle campaigns using Braze and internal tools to drive engagement
  • Dive into data to identify referral trends, analyze acquisition drivers, growth opportunities
  • Design A/B testing strategies and experiments that turn insight into action
  • Lead the referral experimentation roadmap, including messaging, incentives, and placements
  • Align cross-functional teams around lifecycle marketing priorities that move the needle

🎯 Requirements

  • 3+ years in growth marketing, performance marketing, analytics, or similar data-driven roles
  • Strong experience using SQL and Excel to uncover insights
  • A track record of running lifecycle campaigns with measurable business impact
  • Deep familiarity with referral, onboarding, and engagement strategies
  • Confident building testing plans, interpreting A/B results, and applying learnings at scale
  • Clear communicator and cross-functional collaborator—especially with Product and Engineering

🎁 Benefits

  • Equal opportunity employer
  • Collaborative, cross-functional team environment
  • Growth and learning opportunities
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