Lifecycle Marketing Manager - Acquisition

📋 Description

• Design multi-channel lifecycle programs (email, in-app, SMS) to boost adoption.
• Translate new feature releases into customer-facing campaigns with Product Marketing.
• Define expansion triggers with Customer Success for upsell/cross-sell.
• Own lifecycle systems and campaign logic in Customer.io and Chameleon.
• Align programs with Salesforce, Snowflake, and data/ops teams for insights.
• Build scalable lifecycle architecture for automation, segmentation, testing.

🎯 Requirements

• Customer-centric mindset focused on unlocking value.
• 3+ years in lifecycle/retention marketing (SaaS).
• Proven lifecycle campaigns that boost usage and expansion.
• Strong fluency with Customer.io, Chameleon, and segmentation logic.
• Knowledge of Salesforce, Snowflake; partner with data/ops teams.
• Able to manage multiple initiatives across cross-functional teams.

🎁 Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation days.
• Fully remote with monthly work-from-home stipend.
• Family planning resources and support programs.
• Equity: growth opportunity at Boulevard.
• Boulevard Bucks Learning and Development program for employees.