Lifecycle Marketing Manager

📋 Description

• Own day-to-day execution and performance of Yardzen's email channel
• Activate SMS as a new channel with value-rich content
• Manage the lifecycle marketing content calendar and campaign priorities
• Translate strategy into briefs for the email agency partner
• Coordinate cross-functional inputs for campaigns
• Review and approve email creative, copy, and builds for brand consistency
• Monitor campaign performance and identify opportunities to improve engagement
• Test CTAs, timing, and formats to drive calls and sales
• Recommend and implement A/B tests across subject lines and segmentation
• Partner with marketing, product, CX, and sales to align campaigns
• Proactively identify lifecycle marketing opportunities in the customer journey
• Support SMS channel growth and ensure messaging is coordinated with email

🎯 Requirements

• 3–5 years of experience in lifecycle, email, or CRM marketing
• Strong communication and ability to translate strategy into execution
• Hands-on experience executing email campaigns end-to-end
• Experience working with external agencies or cross-functional teams
• Strong organizational skills and ability to manage multiple campaigns
• Detail-oriented with high quality across creative and execution
• Data-curious with understanding of email performance metrics and testing
• Familiarity with email/CRM tools (HubSpot, Cordial, Calendly)
• Collaborative mindset and comfort working across teams

🎁 Benefits

• Remote work, always: remote-first company
• 100% paid medical, dental, and vision insurance
• Competitive salary aligned with skills and experience
• 12 weeks of fully paid parental leave
• Wellness, cell phone, and internet stipends