Own lifecycle marketing end-to-end: strategy, journeys, build, QA, optimization.
Audit Iterable journeys; identify gaps and optimization opportunities.
Design automated journeys across welcome, activation, refill, loyalty.
Develop segmentation to personalize messaging by lifecycle stage.
Establish a testing cadence and use results to improve performance.
Lead Iterable expansion to transactional messages and ensure deliverability.

🎯 Requirements

3-5 years in lifecycle, retention or email marketing with hands-on automation.
Proficiency in marketing automation platforms (Iterable preferred; Klaviyo/Braze ok).
Knowledge of email deliverability, IP warming, and platform scaling.
Strong copywriting; write compelling subject lines and nurture sequences.
Hands-on email design; own end-to-end production from copy to send.
Fluency with AI tools; use them to move faster and think better.

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