Lifecycle Marketing Manager

📋 Description

• Own always-on lifecycle journeys end-to-end from strategy to launch.
• Build scalable systems for intake, QA, measurement, and governance with AI.
• Translate signals into targeted email and in-product experiences.
• Partner with Product Growth, Engineering, Data Science to optimize experiences.

🎯 Requirements

• 8–10 years in lifecycle marketing, growth marketing, PM, or PLG.
• Proven track record owning always-on, triggered lifecycle programs end-to-end.
• MarTech fluency: reverse ETL, data pipelines, APIs, webhooks.
• Systems mindset; build repeatable processes; scale with AI.
• Design A/B tests with hypotheses and holdout groups.
• Strong empathy and segmentation; translate data into audience definitions.

🎁 Benefits

• Hybrid work model with anchor days in office.
• Equal opportunity employer; inclusive culture.
• Competitive compensation and benefits.
• Experience with Customer.io, Figma, HTML, and SQL.
• Experience partnering with Product Growth in high-velocity environments.