Related skills
html braze salesforce marketing cloud iterable email personalization📋 Description
- Plan, execute, optimize, and report on lifecycle email campaigns
- Build automated lifecycle campaigns (drips, scheduled sends, transactions)
- Develop data-driven audience strategies with targeting logic
- Write clear email copy with dynamic content and personalization
- Partner with Marketing Automation Team for templates, journeys, and QA
- Lead A/B tests and analyze results to boost engagement and revenue
🎯 Requirements
- 5-9 years of lifecycle or email marketing in a B2C environment
- Hands-on experience with enterprise marketing automation platforms (SFMC, Braze, Iterable) and large databases
- HTML modification and dynamic content experience
- Strong segmentation, dynamic content, and email personalization skills
- Analytical mindset for interpreting campaign performance
- Bachelor's degree in Marketing, Communications, Economics, or related field—or equivalent experience
🎁 Benefits
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and other benefits
- Annual discretionary bonus
- Remote-friendly, flexible work
- Comprehensive benefits details available
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