Lifecycle Marketing Manager

Added
23 hours ago
Type
Full time
Salary
Salary not provided

Related skills

crm hubspot email marketing lifecycle marketing segmentation

πŸ“‹ Description

  • Own issuer lifecycle from onboarding to post-raise retention.
  • Build and optimize HubSpot programs: workflows, lists, scoring.
  • Create multi-channel communications (email, SMS, in-app) for onboarding and milestones.
  • Develop segmentation by issuer stage, industry, fundraising status, behavior.
  • Run A/B tests and improve deliverability, templates, and send-times.
  • Report results and translate performance into action.

🎯 Requirements

  • 3–6+ years in lifecycle/CRM marketing, fintech, or SaaS.
  • HubSpot power user: workflows, segmentation, automation, reporting.
  • Strong copy and messaging instincts with customer-first focus.
  • Analytical mindset: data-driven prioritization and optimization.
  • Experience with email program management (templates, testing, deliverability).

🎁 Benefits

  • 100% covered Medical/Dental/Vision β€” pick plan.
  • Generous Equity package.
  • Unlimited PTO and sick days.
  • 100% Remote.
  • 401K program.
  • Flexible hours.
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