Related skills
hubspot segment salesforce amplitude marketo📋 Description
- Own multi-channel lifecycle journeys from first touch to expansion
- Design and optimize email, in-app, and SMS automation
- Partner with Demand Gen, Product Marketing, Revenue Ops, Sales, CS
- Create nurture sequences, onboarding flows, and lead scoring
- Build scalable automation and documented playbooks
- Drive data-driven optimization across funnels
🎯 Requirements
- 3+ years in lifecycle marketing (B2B SaaS)
- Hands-on with automation tools: Customer.io, HubSpot, Marketo
- Proficient with Braze, Salesforce, Segment, Amplitude
- Build journeys, triggers, lead scoring, segmentation
- Strong written and verbal communication
- Self-directed, documents work, manages priorities
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