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html email marketing data-driven lifecycle marketing segmentationπ Description
- Support email programs across the full user journey (lifecycle, newsletters, alerts).
- Use data, insights, and segmentation to build personalized lifecycle campaigns.
- Collaborate with Editorial, Product, and Analytics to boost engagement and retention.
- Audit programs, run A/B tests, and optimize lifecycle journeys.
π― Requirements
- 4+ years in lifecycle, retention, or email marketing.
- Hands-on experience executing automated, triggered, and one-off email campaigns.
- Familiarity with ESPs and lifecycle tools, e.g., Iterable.
- Strong interest in lifecycle/retention marketing; willingness to learn.
- Comfortable using data to evaluate performance and segment audiences.
- Experience collaborating with cross-functional teams in fast-paced environments.
π Benefits
- Base salary: $85k-$100k, depending on skills.
- Flexible PTO, 10 holidays, and 16 weeks parental leave.
- Comprehensive medical, dental, and vision insurance.
- Matched and vested 401k plan.
- Resources for financial planning, family planning, mental health, and EAP.
- Commuter benefits, phone reimbursement, gym membership discounts, and more.
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