Lifecycle Marketing Manager

Added
3 hours ago
Type
Full time
Salary
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Related skills

html email marketing data-driven lifecycle marketing segmentation

πŸ“‹ Description

  • Support email programs across the full user journey (lifecycle, newsletters, alerts).
  • Use data, insights, and segmentation to build personalized lifecycle campaigns.
  • Collaborate with Editorial, Product, and Analytics to boost engagement and retention.
  • Audit programs, run A/B tests, and optimize lifecycle journeys.

🎯 Requirements

  • 4+ years in lifecycle, retention, or email marketing.
  • Hands-on experience executing automated, triggered, and one-off email campaigns.
  • Familiarity with ESPs and lifecycle tools, e.g., Iterable.
  • Strong interest in lifecycle/retention marketing; willingness to learn.
  • Comfortable using data to evaluate performance and segment audiences.
  • Experience collaborating with cross-functional teams in fast-paced environments.

🎁 Benefits

  • Base salary: $85k-$100k, depending on skills.
  • Flexible PTO, 10 holidays, and 16 weeks parental leave.
  • Comprehensive medical, dental, and vision insurance.
  • Matched and vested 401k plan.
  • Resources for financial planning, family planning, mental health, and EAP.
  • Commuter benefits, phone reimbursement, gym membership discounts, and more.
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