Lifecycle Marketing Manager

📋 Description

• Own end-to-end email marketing and nurture calendar to boost engagement.
• Drive lifecycle performance from lead to opportunity with scalable programs.
• Lead a structured experimentation roadmap with hypotheses and email tests.
• Manage an external offshore agency to scale campaigns with QA oversight.
• Execute cross-functional campaigns with clear goals and ownership.
• Measure lifecycle performance via dashboards and custom reports.

🎯 Requirements

• 5+ years of lifecycle or retention marketing in B2B.
• 2+ years hands-on Marketo and Salesforce experience.
• Proven track record of lifecycle programs driving measurable growth.
• Strong analytical skills in fast-paced, agile environments.
• Cross-functional collaboration and agency/offshore partner management.
• Curiosity about AI and marketing tech to enhance lifecycle efficiency.

🎁 Benefits

• Inclusive culture with 750+ Smartlies across 24 locations.
• Global impact: influence customers and business growth.
• Wellbeing focus: healthcare, mental health, holidays, family leave.
• Total rewards: equity, performance rewards, development opportunities.
• Hybrid workplace: balanced office/remote, up to 30 days abroad.
• Culture handbook and generous overall compensation package.