Lifecycle Marketing Manager

📋 Description

• Own end-to-end lifecycle journeys across email, push, and in-app.
• Lead seasonal campaigns to boost GPV and activity.
• Use AI for personalization: segmentation and dynamic content.
• Scale product adoption programs for payments and gift cards.
• Build testing roadmaps (A/B and multivariate) to improve performance.
• Collaborate with Product Marketing, Growth, Data Science, and Creative.

🎯 Requirements

• 5+ years in related work; or 3+ years with a Master’s; or PhD.
• Expert in Iterable, Braze, or similar marketing automation.
• Fintech, ecommerce, or payments experience.
• Strong analytics; data-driven; segmentation and KPI optimization.
• AI-driven personalization; predictive segmentation.
• Experiments: A/B, multivariate tests, incrementality.
• Cross-functional collaboration with Product, Data Science, Creative.
• Excellent PM; manage multiple campaigns and deadlines.

🎁 Benefits

• Remote work options
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning