Lifecycle Marketing Manager

📋 Description

• Own and manage the O&O communications calendar across email, SMS, push, and in-app channels.
• Develop and execute lifecycle campaigns from onboarding through retention, win-back, and reactivation.
• Partner with Creative and Content to develop on-brand messaging for each lifecycle stage.
• Leverage data insights to segment Dorsia’s member base and tailor messaging.
• Develop journey maps and audience frameworks to inform channel strategy.
• Own and maintain a structured testing roadmap across timing, messaging, personalization, and channels.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of lifecycle, CRM, or email marketing — ideally within luxury, hospitality, or tech.
• Strong understanding of marketing automation platforms; Braze preferred.
• Proficiency in data analysis with Looker and Mixpanel.
• Excellent project management skills with the ability to manage multiple initiatives.
• Exceptional copywriting and communication skills with fluency in luxury brand messaging.

🎁 Benefits

• In-person office culture with on-site work in New York City.
• Lifestyle hours and a fast-paced, high-performance culture.
• Collaborative, cross-functional team working across Product, Design, and Analytics.
• Access to premium dining and hospitality experiences.
• Opportunities for professional growth and leadership within Marketing.