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hubspot analytics email marketing lifecycle marketing cursor📋 Description
- Own end-to-end lifecycle marketing strategy and execution for fleet managers and drivers
- Build and optimize multi-channel HubSpot email flows for onboarding, adoption, upsell, retention
- Design targeted campaigns based on behavior and lifecycle stage
- Run A/B tests on subject lines, timing, creative, and segmentation
- Partner with Product, Sales, Partnerships, and Customer Success to align messaging and surface insights
- Leverage AI-driven workflows to automate tasks and scale campaigns
🎯 Requirements
- 4-6 years in lifecycle marketing or email engagement with measurable results
- Deep HubSpot expertise; automation, segmentation, and multi-touch nurture
- Strong analytics; interpret metrics, data, and A/B results
- Creative, strategic thinker who engages customers and drives action
- Experience with AI-driven tools like Claude Code and Cursor
- Excellent copywriting and storytelling for diverse audiences
🎁 Benefits
- Location: SF or New York offices
- Culture: fast-paced, high ownership, customer-focused
- Growth: shape lifecycle marketing at a payments company
- Benefits: health, dental, vision, 401(k) with match, PTO, parental leave
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