Lifecycle Marketing Manager

Added
8 days ago
Type
Full time
Salary
Salary not provided

Related skills

sql asana notion excel braze

๐Ÿ“‹ Description

  • Own and evolve the lifecycle roadmap driving sign-ups
  • Analyze data to identify sign-up trends and drivers
  • Build Braze campaigns end-to-end: segments, canvases, QA, deployment
  • Run A/B and multivariate tests; document results and learnings
  • Align cross-functional teams around lifecycle priorities
  • Define KPIs and maintain channel reporting

๐ŸŽฏ Requirements

  • 3+ years in lifecycle marketing, CRM, growth marketing, or data-driven roles
  • Braze end-to-end experience (segments, canvases, QA, deployment)
  • SQL and Excel for data-driven insights
  • Proven A/B and multivariate testing with actionable results
  • Strong cross-functional collaboration across teams
  • Familiarity with Asana or Notion is a plus
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