Related skills
salesforce marketo gdpr ab testing on24📋 Description
- Own end-to-end email marketing and automation
- Build and optimize lifecycle programs in Marketo
- Run webinars across Zoom Webinars and ON24
- Design nurture journeys from MQL to SQL
- Partner with Sales, SDR, and RevOps to align on scoring and routing
- Measure pipeline impact and provide dashboards
🎯 Requirements
- Marketo and Salesforce expertise
- Email marketing and webinar program design
- Nurture journey architecture (MQL to SQL)
- Salesforce as source of truth and SLA alignment
- A/B testing and performance optimization
- CAN-SPAM, GDPR, CASL compliance and deliverability
- Dashboards and revenue attribution reporting
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