Lifecycle Marketing Manager

📋 Description

• Align to goals; execute omnichannel marketing on customer accounts.
• Partner with Sales and Customer Success to drive pipeline and engage accounts.
• Identify key personas and design marketing programs addressing needs and pains.
• Leverage ABM tools to monitor buying signals and outbound tactics.
• Own an always-on account strategy with personalized marketing communications.
• Lead ABM campaign measurement and reporting on funnel metrics.

🎯 Requirements

• Bachelor’s degree or equivalent work experience.
• 2+ years in demand generation campaigns with pipeline focus.
• Experience in SaaS, ABM, and B2B marketing.
• Knowledge of outbound tactics: paid social, display, email, retargeting, events.
• Experience with marketing automation/CRM: HubSpot, Salesforce, or Marketo (HubSpot a plus).
• Experience with third-party validation tools such as G2 and Scotsman Guide.
• Strong analytical, data-driven decision making.
• Willing to travel up to three times per quarter.

🎁 Benefits

• Medical, Dental, Vision coverage.
• HSA and FSA options.
• 401(k) with employer match.
• Life Insurance plus Short/Long-Term Disability.
• Flexible Time Off and Paid Parental Leave.
• Employee Stock Option Plan.