Related skills
hubspot salesforce intercom marketo pendo📋 Description
- Own lifecycle strategy and execution across email and in-product channels.
- Drive onboarding, activation, retention, and expansion.
- Map end-to-end customer journeys and identify gaps.
- Design and launch end-to-end lifecycle programs.
- Translate product usage signals into targeted lifecycle programs.
- Define segmentation using product and CRM data.
🎯 Requirements
- 4–6 years of B2B lifecycle marketing in adoption, retention, and expansion.
- HubSpot, Marketo marketing automation and Salesforce CRM expertise.
- Strong analytical skills using behavioral and product data.
- Experience building triggered, behavior-based lifecycle programs.
- Map customer journeys and document lifecycle frameworks.
- Familiarity with in-product messaging tools (Pendo, Intercom, Chameleon) is a plus.
🎁 Benefits
- Competitive salary and equity.
- Comprehensive medical, dental, and vision; premiums covered.
- 16 weeks parental leave.
- Remote workspace, internet, and phone stipend.
- 401(k) matching with immediate vesting.
- Flexible PTO and sick time.
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