Lifecycle Marketing Manager

📋 Description

• Own lifecycle marketing strategy and execution across activation, spending, and retention.
• Partner with GMs and cross-functional teams to translate problems into marketing solutions.
• Build repeatable frameworks that scale programs over time.
• Use A/B testing and analytics to measure impact and iterate.
• Collaborate with product, analytics, and operations to leverage available levers.
• Adapt marketing practices to Imprint's context, not rigid playbooks.

🎯 Requirements

• 3–7 years lifecycle or product marketing experience.
• Strong marketing mindset: messaging and behavior change.
• Data fluency: A/B testing, analytics tools, data-driven decisions.
• Problem diagnosis: root causes and customer friction.
• Cross-functional collaboration with product, analytics, finance, or operations.
• Clear, thoughtful communicator with strong judgment.
• Nice to Have: fintech/payments lifecycle experience; Braze/Iterable/Customer.io.

🎁 Benefits

• Competitive compensation and equity packages.
• Leading configured work computers of your choice.
• Flexible paid time off.
• Fully covered healthcare, including dependent coverage.
• Additional health coverage includes One Medical and FSA.
• 20 weeks paid parental leave; 8 weeks for all new parents.