LIfecycle Marketing Lead

Added
6 days ago
Type
Full time
Salary
Salary not provided

Related skills

hubspot mixpanel sql amplitude marketo

πŸ“‹ Description

  • Design lifecycle programs across onboarding, activation, engagement, expansion, and retention
  • Map and refine user journeys across email, in-product messaging, and owned channels
  • Align experiences with startup agility and post-acquisition standards
  • Partner with Product and Developer Relations to improve time-to-value for new users
  • Build onboarding and education programs for developers and technical buyers
  • Use behavioral and product usage data to trigger timely messaging

🎯 Requirements

  • PLG expertise: product-led growth and technical buyer journeys
  • Speed and execution: ship fast, learn quickly, iterate
  • Cross-functional partnership: Product, Engineering, Sales, Data, CS
  • Analytical rigor: experimentation and metrics
  • Developer-focused communicator: write with authentic technical voice
  • Builder and experimenter: thrive in ambiguity; structure from scratch; testing bias

🎁 Benefits

  • Own a critical growth lever during a pivotal company moment
  • Influence strategy, not just execution
  • Work on products used by developers worldwide
  • Competitive compensation, equity (where applicable), and benefits
  • Opportunity to join a rapidly growing team
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