Related skills
sql ai excel braze salesforce marketing cloud📋 Description
- Own end-to-end lifecycle strategy for defined retailer journey area.
- Develop and launch automated email, push, SMS, in-app flows by behavior and stage.
- Collaborate with Product, Data, and Design to align CRM with goals.
- Partner with Analytics to analyze campaigns and form data-driven hypotheses.
- Analyze trends, derive insights, and share learnings across the org.
- Work with Growth Platform to add models, dynamic content, and AI to journeys.
🎯 Requirements
- 4+ years managing lifecycle campaigns focused on conversion, revenue, retention
- Analytical with structured problem solving; translate data into clear recommendations
- Strong A/B testing knowledge: design, segmentation, holdout, interpretation
- CRM/marketing automation: Braze, Iterable, Mailchimp, SFMC, or similar
- Cross-functional collaboration with Product, Analytics, Eng, and Design
- Experience using AI tools to automate workflows and accelerate testing
- B2C and B2B email marketing experience; marketplace/e-commerce a plus
- Excel and SQL experience is a plus
🎁 Benefits
- Move fast; own meaningful problems serving customers globally
- Equipped to scale; access to enterprise AI tools
- Best in class; colleagues who care about craft and growth
- Real rewards; competitive pay, equity, and benefits
- Belonging; equal access to opportunities, growth and success
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