Related skills
analytics ecommerce braze segmentation limited_release📋 Description
- Own lifecycle strategy for limited-release drops.
- Build structured launch playbooks for anticipation and launch.
- Drive sell-through and revenue velocity in launch windows.
- Align programs with SKU performance, inventory, and margins.
- Lead post-drop retros with Analytics and Merchandising.
- Partner across Merchandising, Product, Brand, and Ops.
🎯 Requirements
- 8+ years in lifecycle or retention marketing.
- Experience with limited releases or event launches.
- Understanding lifecycle impact on sell-through and inventory.
- Commercial discipline: own revenue KPIs.
- Ecommerce fundamentals: conversion, AOV, margins.
- Hands-on with lifecycle platforms (Braze or similar).
- Behavioral segmentation tied to purchase history.
- Cross-functional launch collaboration with Merchandising, Planning, Brand, Analytics.
🎁 Benefits
- Flexible time off policies
- Comprehensive medical, dental, vision, STD/LTD
- Health Savings Account (HSA)
- Health care and dependent care FSA
- 401(k) with employer match
- Employer-paid commuter benefit
- Parental support program
- Pet insurance and pet-friendly offices
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