Lifecycle Marketing - 1st hire, build with AI

📋 Description

• Own lifecycle strategy and execution across email, push, and in-app.
• Design and scale event-driven lifecycle programs for personalized messaging.
• Build and maintain a modular email design system leveraging AI.
• Partner with Product and Data to align lifecycle messaging with product events.
• Define lifecycle KPIs and optimize for measurable gains.
• Explore AI-powered workflows to boost personalization and discovery.

🎯 Requirements

• 4+ years owning lifecycle or CRM marketing in high-growth.
• Comfortable with event-driven systems and product analytics.
• Think in terms of behavioral triggers, segmentation, and measurable incremental impact.
• Highly autonomous and thrive with high ownership in a small remote team.
• Technically curious: HTML-based email systems and component-driven frameworks.
• Bonus: Intermediate SQL proficiency.

🎁 Benefits

• Direct impact on millions of people’s ability to access credit.
• High ownership with minimal bureaucracy.
• Speed, learning, and impact are core values.