Related skills
segment html amplitude ai braze📋 Description
- Own lifecycle marketing across email, push, and in-app (onboarding to reactivation)
- Build AI-native workflows to speed up, personalize marketing systems
- Design and scale event-driven lifecycle programs for personalized messaging
- Create and maintain a modular email design system using AI tools (React Email)
- Partner with Product and Data to align lifecycle messaging with product events
- Define KPIs and optimize performance through experimentation
🎯 Requirements
- 4+ years owning lifecycle or CRM marketing in high-growth environments
- Experience with event-driven systems and product analytics tools (PostHog, Amplitude, Braze, Iterable)
- Think in terms of behavioral triggers, segmentation, and measurable incremental impact
- Highly autonomous with ownership in a small remote team
- Technically curious: HTML-based email systems and component-driven frameworks
- Bonus: intermediate SQL proficiency
🎁 Benefits
- Direct impact on millions of people’s ability to access credit
- High ownership with minimal bureaucracy
- Speed, learning, and impact are core values
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