Lifecycle Marketing - 1st hire, build with AI

Added
32 minutes ago
Type
Full time
Salary
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Related skills

html email marketing product analytics sql ai

๐Ÿ“‹ Description

  • Own lifecycle strategy and execution across email, push, in-app
  • From onboarding through reactivation
  • Pioneer AI-native workflows and tooling to boost personalization
  • Build marketing systems faster and smarter with AI
  • Operate independently and shape a function from the ground up
  • Collaborate with Product and Data to align with product events

๐ŸŽฏ Requirements

  • 4+ years owning lifecycle or CRM marketing in high-growth settings
  • Comfortable with event-driven systems and product analytics
  • Think in terms of behavioral triggers, segmentation, and measurable impact
  • Autonomous with high ownership in a remote, fast-moving team
  • Technically curious: HTML-based email systems and component-driven frameworks
  • Builder mindset toward AI: push AI-enabled lifecycle workflows
  • Bonus: marketing automation migrations or tooling evolutions
  • Bonus: intermediate SQL proficiency

๐ŸŽ Benefits

  • Direct impact on millions of people accessing credit
  • High ownership with minimal bureaucracy
  • Speed, learning, and impact are core values
  • Build AI-powered lifecycle marketing in a fast-moving remote team
  • Shape a function from the ground up at an early-stage startup
  • Opportunity to learn and grow in a high-growth environment
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