Related skills
braze personalization cohort analysis adobe campaign salesforce marketing cloud📋 Description
- Lead end-to-end retention across the subscriber lifecycle.
- Design signal-based interventions to reduce churn.
- Translate signals into scalable lifecycle programs.
- Collaborate with Analytics, Product, and Marketing Ops to scale.
- Partner with Product on retention experiences (cancel flows, UX).
🎯 Requirements
- 8+ years in product marketing, lifecycle/CRM, or growth.
- Proven churn reduction and LTV uplift.
- Analytical with behavioral and cohort data experience.
- Hands-on with Braze, Iterable, SFMC, Adobe Campaign.
- Cross-functional leadership across Product, GTM, Analytics, Eng.
🎁 Benefits
- Flexible time off policies.
- Medical, dental, vision, STD, LTD, life insurance.
- Health Savings Account (HSA) program.
- Health care and dependent care FSA.
- 401(k) with employer match.
- Employer-paid commuter benefit.
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