Related skills
hubspot data analytics copywriting marketing automation braze📋 Description
- Design lifecycle journeys holistically as a product owner.
- Identify messaging gaps and surface insights to improve flows.
- Own campaign strategy and daily automated lifecycle communications.
- Define touchpoints across acquisition, activation, service, retention.
- Focus on UX and issue resolution to reduce friction.
- Collaborate cross-functionally to align messaging and data.
🎯 Requirements
- 5+ years in lifecycle marketing, client experience, operations, or growth.
- Hands-on with automated flows in Braze, Iterable, Customer.io or HubSpot.
- Strong execution: briefs, copy, campaigns, and data-driven shipping.
- Data-driven with KPI measurement and thoughtful experiments.
- Experience in regulated environments (InsurTech, Fintech, SaaS) or B2B.
- Copywriting for both D2C and B2B lifecycle messaging.
🎁 Benefits
- 3 weeks PTO plus six federal holidays.
- Health insurance: Medical, Dental, Vision, Life, Disability, HSA, FSA.
- 401K plan.
- Free snacks and regular team lunches.
- In-office in Austin, TX.
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