Build data frameworks for cross-sell opportunities across car/pet/renters.
Automate revenue measurement with MMM, incrementality, attribution via ETL.
Enable MarTech and revenue automation via DBT linking warehouse to Google Ads and AppsFlyer.
Support partnership data infrastructure for accurate third-party lead tracking.
Bridge data lakes and business analytics to reflect revenue requirements.
Build shared DBT models and centralized tracking for Car/Pet/Renters to hit DTC goals.

🎯 Requirements

Adaptability, drive, and efficiency for human-AI collaboration.
5+ years as a Business or Marketing analyst in technical data roles.
Expert-level SQL for large-scale datasets.
ETL and data modeling; DBT and Snowflake a plus.
Strong understanding of ad ecosystems and data flows (Google Ads, Meta ads, AppsFlyer, tags).
Turn analytical concepts into automated production pipelines; revenue measurement concepts like attribution, incrementality, MMM in a DTC context.

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