Lead Product Marketing Manager

📋 Description

• Design, own, and execute end-to-end GTM strategy for a high-priority product category.
• Architect messaging frameworks and positioning hierarchies for global marketing content.
• Lead the creation of strategic sales playbooks and battle cards for top-tier negotiations.
• Act as the primary feedback loop between the market and Product Management to influence the roadmap.
• Lead cross-functional launch teams across Sales, Marketing, and Product for new feature releases.
• Mentor Product Marketing Managers on storytelling, GTM execution, and commercial acumen.

🎯 Requirements

• 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy.
• Bachelor's degree in Marketing, Business, or related field; MBA strongly preferred.
• Proven track record of developing strategy at a portfolio level, not just tactical launches.
• Exceptional storytelling ability with experience crafting C-suite ready narratives that translate tech into business value.
• Self-starter with a focus on scalable, strategic frameworks over content factories.
• Willingness to work in-person 5 days/week at McLean, VA headquarters.

🎁 Benefits

• Training and Development through onboarding, mentorship, and First-Friend program.
• Growth Opportunities including Appian University, leadership programs, and tuition reimbursement.
• Community with affinity groups and inclusive initiatives.
• Comprehensive benefits package with health coverage, ESPP, retirement plan, wellness dollars, and more.