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30 days ago
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Full time
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market research positioning product marketing sales enablement messagingπ Description
- Own go-to-market strategy for key products and features, from narrative development to launch execution
- Develop clear, differentiated positioning and messaging that resonates with engineers and product managers
- Conduct market, competitive, and buyer research to inform messaging
- Create enablement resources for the sales team to strengthen our competitive positioning
- Develop content for external marketing channels (webpages, blogs, demos, 1-pagers, e-books, thought leadership) as well as for GTM enablement (pitch decks, battlecards, outbound plays, outreach templates etc.)
- Shape the product roadmap based on market research, competitive intelligence, customer insights, and sales feedback
π― Requirements
- 6+ years of experience in product marketing; preferable if you have prior experience with marketing developer tools, SaaS platforms, or technical B2B products
- Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers
- Proven ability to partner and work cross-functionally with teams such as sales, product, revenue operations, and post-sales
- Building compelling narratives that accurately position our products and align to our platform messaging
- Comfortable working in fast-moving startup cultures or dynamic environments where agility is key
- Experience serving as the most senior member of a team or project, driving initiatives from ideation through execution
π Benefits
- Unlimited PTO + 10 company holidays
- 100% covered health, vision, and dental insurance
- 401K Plan
- $200 one-time home office stipend
- Free dinner when working past 7pm
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