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fintech analytics gtm positioning research📋 Description
- Foundational IC role shaping product marketing at Dave.
- Build segmentation, positioning, and go-to-market processes.
- Collaborate with Product, Design, Research, Analytics, and Marketing.
- Own segmentation and GTM for flagship and new products.
- Drive outcomes with data, testing, and member insights.
🎯 Requirements
- 7+ years of product marketing for consumer-facing products.
- Required: B2C fintech product marketing experience.
- Strong segmentation, positioning, and value-proposition skills.
- Data fluency; partner with Analytics and Research.
- Proven ability to influence senior leaders in fast-moving, ambiguous environments.
- Bonus: experience with credit-challenged or underserved consumers.
🎁 Benefits
- Foundational ownership: shape how PMM works at Dave.
- Breadth of scope: evolve core products and pursue 0→1 new work.
- Meaningful impact on how members access short-term liquidity.
- Flexible hours and virtual-first culture with a home office stipend.
- Premium medical, dental, and vision insurance plans.
- 401(k) with employer match.
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