Related skills
analytics salesforce marketo attribution cohort analysis📋 Description
- Define operating model for GitLab's Global Campaigns function.
- Build frameworks and measurement models for scalable campaigns.
- Own strategic direction for global upsell and expansion campaigns.
- Partner with Product Growth, Product Marketing, Sales and Revenue on expansion strategy.
- Collaborate with Regional Campaigns and Localization for regional activation.
- Lead high-visibility campaigns across geographies and product tiers.
🎯 Requirements
- Deep B2B SaaS marketing with product-led growth.
- Evolve a marketing function's operating model.
- Global campaigns across regions with regional GTM partners.
- End-to-end ownership of multi-quarter initiatives.
- Ability to influence VP/C-level decisions.
- Strong analytics: attribution, incrementality, funnel diagnostics.
🎁 Benefits
- Benefits to support health, finances, and well-being.
- Flexible Paid Time Off (PTO).
- Equity compensation and Employee Stock Purchase Plan.
- Growth and Development Fund.
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