Lead Marketing Analyst

📋 Description

• Partner with Marketing and Partnerships to guide budget and campaign strategy with data insights.
• Lead analytics across lifecycle, direct mail, and paid channels; identify what works and why.
• Build dashboards and KPIs linking marketing to conversion, growth, and efficiency.
• Own and improve marketing analytics and tooling, including Braze.
• Manage and mentor Marketing Analysts; drive automation and scalable reporting.

🎯 Requirements

• 6+ years in marketing or growth analytics; track record influencing decisions.
• Experience analyzing multi-channel campaigns; lifecycle, acquisition, partnerships.
• Fluent in performance measurement, attribution, funnel analysis, and ROI modeling.
• Strong SQL; experience with R or Python for insights.
• Translate complex data into clear, actionable recommendations.
• Experience managing analysts and building analytics teams.

🎁 Benefits

• Health, dental, and vision benefits plus savings plans.
• Mac computers and home office stipend.
• Monthly internet and phone reimbursement.
• Employee Stock Purchase Plan.
• Restricted Stock Units (RSUs).
• 401(k) with company match.