Related skills
hubspot saas email segmentation pendo📋 Description
- Own lifecycle strategy across onboarding, activation, retention, expansion
- Define lifecycle stages, moments, and success metrics
- Build multi-channel programs: Email (HubSpot), In-app (Pendo), chat
- Partner with Web, Sales, and Product Marketing to drive adoption
- Design retention programs using usage signals and behavior
- Lead experimentation across messaging, timing, and segmentation
🎯 Requirements
- 8 years of experience in lifecycle or growth marketing
- Proven ownership of activation, retention, and expansion programs in a SaaS environment
- Strong experience designing customer journeys using behavioral and product signals
- Hands-on experience with lifecycle tooling (email, in-app, and sales-assisted channels)
- Ability to translate data into clear, actionable programs
- Fluent English language skills
🎁 Benefits
- Work from anywhere
- Paid time off: 40 days per year
- Mental health support
- Wellbeing allowance
- Flexible parental leave
- WFH stipend
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