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marketing analytics product positioning aso mobile gaming ua📋 Description
- Own your titles!
- Coordinate UA, Admon & Product on updates and audience insights
- Monitor title performance weekly
- Manage creative marketing, UA, cross-promo, ASO, and experimentation
- Manage research, testing, and analysis of UA and ASO creatives
- Lead brainstorming and refine systematic new creative ideas
🎯 Requirements
- 5+ years developing marketing strategy
- 3+ years in apps or entertainment marketing, mobile gaming preferred
- Proven success in product positioning, creative and analytics
- Experience leading high-scale apps with asset development and messaging
- Strong grasp of research and testing methodologies
- ASO experience ideal
🎁 Benefits
- Medical, dental, vision 100% paid; unlimited PTO; life insurance 100% paid; 401K
- Annual company trip (Hawaii, Cabo, Vegas, etc.)
- Free lunch, snacks, and drinks in the office
- Casual office with relaxed dress code in Irvine
- Growth opportunities and career development
- Annual Game Jam to showcase your creativity
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