Lead Growth Marketing Manager

📋 Description

• Own and operate Findigs' paid program across Google Search, Demand Gen, LinkedIn, and Meta; accountable for cost-per-pipeline and pipeline revenue.
• Build campaigns from scratch: keywords, audiences, creatives, landing pages, bidding, and A/B tests.
• Use Claude Code and AI tools to automate ad copy, creative variants, and campaign analysis.
• Manage monthly budget of $20K-$60K with ROI framework; decide when to scale or cut.
• Develop lead scoring, signals, and SDR infrastructure; implement in HubSpot and calibrate over time.
• Lead demand gen and nurture across paid, organic, email, and partner channels; ensure attribution to pipeline.

🎯 Requirements

• 4+ years of B2B SaaS growth marketing with hands-on ownership of performance programs and pipeline metrics.
• Proven experience running Google Search, Google Demand Gen, LinkedIn Ads, and Meta in a B2B context; built campaigns from scratch.
• Experience building growth infrastructure from zero, ideally at a Series A/B company as an early growth hire.
• Hands-on experience building or operating lead scoring models, signals, or account prioritization with SDR/sales.
• Proficiency with HubSpot (automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing).
• Real working knowledge of SEO and the AI search landscape (ChatGPT, Perplexity, Google AI Overviews) and earning visibility.

🎁 Benefits

• Location: hybrid work arrangement with in-office days in New York, NY.
• Mission-driven culture and collaborative, high-impact environment.
• Competitive base salary plus performance-based bonus and equity.
• Unlimited PTO and wellness perks (health benefits, 401(k) matching, gym stipend, daily lunch).