Related skills
hubspot mixpanel amplitude marketo pendo📋 Description
- Own the full self-serve funnel from awareness to expansion
- Build experiments across channels, landing pages, onboarding
- Partner with Product to optimize activation and PQLs
- Develop lifecycle programs for trial, adoption, upsell
- Analyze the self-serve funnel and report insights
- Collaborate with Demand Gen, Content, and Web teams
🎯 Requirements
- 3-5+ years in growth marketing, lifecycle marketing, or demand gen
- Proven improvements in self-serve conversion, activation, or expansion
- Analytical with marketing automation and product analytics tools (HubSpot/Marketo & Amplitude/Mixpanel/Pendo)
- Cross-functional with Product, Engineering, Sales, and Data teams
- Bias for action—ship fast, learn fast, iterate
- PLG, freemium, or developer tools experience preferred
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