Related skills
stakeholder management abm📋 Description
- Own the North EMEA field marketing strategy aligned to global GTM priorities.
- Translate objectives into multi-channel plans driving pipeline.
- Advise Sales and GTM leadership on investments based on data.
- Design and deliver regional programs: events, ABM activations, sponsorships.
- Develop scalable processes for program intake, prioritization, ROI tracking.
- Lead initiatives to accelerate late-stage enterprise opportunities.
🎯 Requirements
- 7+ years in field/ regional marketing or strategic event marketing in B2B SaaS.
- Deep understanding of enterprise B2B buying cycles with multi-stakeholder buyers.
- Proven ability to operate independently on complex regional challenges.
- Strong business acumen linking marketing to revenue impact.
- Proven experience influencing senior stakeholders on investments.
- Excellent project management and ROI accountability for regional events.
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