Launch Manager

📋 Description

• Own end-to-end launch strategy for new products, pricing, and domain expansion.
• Establish scalable launch framework across product and non-product initiatives.
• Define launch tiers, success criteria, and governance based on complexity and impact.
• Consolidate segment plans into a unified launch plan and align with regional execution.
• Act as the primary liaison between Marketing and Product Launch; coordinate cross-functional teams.
• Build and maintain comprehensive launch plans, timelines, dependencies, and readiness.

🎯 Requirements

• 7–12 years of experience in product marketing, program management, launch management, go-to-market operations, or related GTM leadership roles.
• Experience managing both product launches and cross-functional initiatives or transformations.
• Strong experience working with Field Marketing in a global organization.
• Hands-on experience with marketing automation and analytics tools such as Marketo, Tableau, and Salesforce.
• Exceptional program and portfolio management skills for multiple concurrent launches.
• Strong cross-functional collaboration and influencing skills.

🎁 Benefits

• 401(k) plan with company match and retirement benefits.
• Flexible time off; paid parental leave; medical, dental, and vision.
• Life and disability insurance; wellness programs; HSA/FSAs.
• Employee referral bonus program; equity opportunities for certain roles.
• Appian University training; mentorship and learning resources.
• Growth programs including leadership track and tuition reimbursement.